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The IT landscape is rapidly evolving, and businesses are increasingly relying on cloud solutions to drive their digital transformations. According to Canalys, a technology market analyst firm, global IT spending is expected to reach over $5.44 trillion by 2025, with partner-delivered IT to account for 70% of the total addressable market.¹ To help Google Cloud customers accelerate the path to cloud adoption and digital transformation, we are excited to announce that they can now purchase professional services from our partner ecosystem through Google Cloud Marketplace.?

With this launch, we’re meeting a key demand from customers and partners, providing access to a range of services from qualified independent software vendors (ISVs) and systems integrators (SIs) to support the end-to-end lifecycle of their purchased Google Cloud Marketplace solutions. Customers can now seamlessly find, buy, deploy, and manage the partner-provided solutions and services they need to succeed.

Easily discover the right service providers

Google Cloud Marketplace provides access to a network of third-party providers with specialized knowledge and expertise that span the entire software lifecycle. Customers can browse partner-provided professional services on Google Cloud Marketplace, discover the relevant partner products that the services support, and reduce the time and effort required to find qualified service providers. The following categories of professional services are available today for partners and customers located within an agency jurisdiction to transact via private offer. At the time of launch, this will be available for US customers and US sellers in support of solutions listed on Google Cloud Marketplace.

• Assessment: Professional evaluation of a customer’s current IT landscape to recommend the best solutions for their business needs

• Implementation: Expert assistance with configuring, setting up, and deploying software purchased through Google Cloud Marketplace

• Premium support: Personalized guidance and support tailored to specific business requirements

• Managed services: Comprehensive, end-to-end management of a customer’s cloud environment by a provider’s team of experts

• Training: Customized workshops, programs, and educational resources to enable an enterprise’s employees to put the technology into action

Flexible pricing models and payment schedules

Customers can purchase professional services from partners on Google Cloud Marketplace with a flat fee or with a flat fee with usage-based pricing models. Customers can also take advantage of flexible payment schedules — monthly, quarterly, annual and custom— and also pay upfront for multiple years, allowing the ability to manage cloud spend according to business requirements.

Streamline procurement and maintain cost control

By procuring professional services through Google Cloud Marketplace, customers can take advantage of the efficiency benefits they have come to expect from cloud marketplaces. Google Cloud Marketplace helps digitally transform the technology procurement process by moving traditionally offline processes online and simplifying contracting between vendors and buyers. Customers can negotiate a statement of work and buy professional services via customized private offers either directly from the service provider or through a chosen reseller, as enabled by Marketplace Channel Private Offers.

Integrated cost reporting provided by Google Cloud helps technology procurement decision makers maintain visibility over spend on solutions from Google Cloud and our partner ecosystem. Cloud administrators can also leverage our Google Cloud Private Marketplace capability to curate a collection of vetted products that is specific to their organization, further enabling governance and cost control. In addition, customers can reduce billing sprawl by receiving consolidated invoicing for not only their Google Cloud purchases, but also third-party products and services procured through Google Cloud Marketplace. In a recent study we commissioned with IDC, we found that Google Cloud Marketplace helps enterprises achieve 45% faster software procurement cycles and allows teams to spend 47% less time on invoicing activities.²

“It is important for us to be able to acquire the right solutions and complementary services, all in one place and with expediency. Google Cloud Marketplace made it easy for us to do so while enabling us to work with our chosen technology partners.” – Venkat Karpuram, Senior Technology Executive, Broadcom

"Cloud Marketplaces are revolutionizing software procurement. Recent IDC research highlights the many benefits accruing to businesses that prioritize cloud marketplaces for third-party software purchases. Google Cloud Marketplace helps businesses realize an annual benefit to the organization of $1.7 million. Businesses using Google Cloud Marketplace see substantial improvements in software purchases meeting organizational requirements of 92%.² By offering professional services on Google Cloud Marketplace, Google Cloud is further helping customers to accelerate their cloud journey.” - Frank Della Rosa, Research Vice President, SaaS, Business Platforms, and Industry Cloud, IDC

Partners can grow business opportunities

For our partners, the ability to offer professional services on Google Cloud Marketplace presents new business opportunities. Partners can expand their reach and attract new customers by offering their professional services alongside their software solutions.?

Partners can benefit from a more streamlined sales process by including services as part of their cloud marketplace go-to-market motion. We’ve made it easy for customers to discover relevant services with the ability to contact their sales teams directly. Professionals services can only be purchased via private offer, allowing partners to include customized statements of work (SOWs) and tailor their services to customer needs.

“Dell Technologies and Google Cloud are dedicated to driving innovation by connecting enterprises with the right services expertise and solutions. The addition of data protection professional services, alongside our cloud transformation solutions, make it easier than ever for customers to realize the benefits of IT transformation while keeping their data secure.” – Todd Lieb, Vice President, Cloud Partnerships, Dell Technologies

"The availability of Palo Alto Networks services on the Google Cloud Marketplace underscores our dedication to providing customers with effective and accessible cloud security solutions. We're proud to be among the first to partner with Google Cloud and our channel community on this initiative, ensuring customers can securely accelerate their initiatives in the cloud." - Munish Khetrapal, VP of Cloud Engagement, Google Cloud at Palo Alto Networks Inc.

“Google Cloud Marketplace unlocked the opportunity for us to work with technology partners like Palo Alto Networks in service of our mutual customers. Marketplace Channel Private Offers helped simplify the transacting of Palo Alto Network’s professional services and enabled us to maintain the customer relationship.” - Kevin Corace, VP, Enterprise Licensing and Business Development, Presidio

“Redis is excited to expand our presence on Google Cloud Marketplace to now include our breadth of professional services from assessment, design, implementation to managed services. This makes it easier than ever for customers to access the expertise they need to rapidly build a real-time data platform that powers their generative AI initiatives and drives business value.” - Al Cole, VP Professional Services, Redis

Explore professional services today

Customers can discover professional service listings alongside software listings on the Google Cloud Marketplace. A new Professional Services type, and its associated categories, are available from the left navigation menu.

Individual listings have a banner at the top, indicating they can only be purchased through private offer, and feature Contact Sales as a call-to-action. A Supported products section provides additional details on which Google Cloud Marketplace products are supported by the professional service.

Google Cloud Marketplace partners can add professional service listings through Producer Portal using a process similar to listing SaaS and VM products, starting with a solution validation request and taking advantage of an accelerated onboarding process. Partners can review documentation on how to offer professional services through Google Cloud Marketplace.

The release of professional services on Google Cloud Marketplace marks an important milestone in our commitment to providing customers with a robust selection of AI, data, business applications, security, industry solutions, and now professional services that they need to accelerate transformation. We invite you to explore professional services today.

<sup>1. Canalys, IT spending to expand 8% in 2025, partner-delivered IT to account for 70%, November 2024
2. DC Business Value White Paper, sponsored by Google Cloud, The Business Value of Google Cloud Marketplace for Acquiring Third-Party Software, doc #US52630724, January 2025</sup>